CLIENT: SEAT

Ever since we were children we have always imagined that the car of the future was going to fly. But today, when we look out the window, we still don’t see highways floating in the sky. What we do see are many other things. Things that can only be achieved if we imagine the future through those same innocent eyes.

To explain the future of car connectivity using a device as simple as it is laborious: Etch A Sketch. A must-have "toy" among children in the mid-60s and that allowed us to draw nearly anything without using separate lines. And what is connectivity, if not an infinite and continuous line?. Through 19 Etch A Sketch drawings, we show SEAT’s unique and personal vision of the future of automobiles.

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