Y ahora Qé!

Y ahora
Qé!

Qé! One of Bimbo's Group best selling pastries brand had to do something to catch teenagers attention online. They didn't have much money, but they did have their socialmedia channels available to connect with their audience, so they asked us to create an always-on communication "platform".

Based on the simple notion that the brand's name is pronounced exactly the same as the word "Qué" (wich is spanish for "What"); we decided to go really deep into that and created a whole bunch of content, all uniquely united by one simple question: 

"So now What?!"

Qé! One of Bimbo's Group best selling pastries brand had to do something to catch teenagers attention online. They didn't have much money, but they did have their socialmedia channels available to connect with their audience, so they asked us to create an always-on communication "platform".

Based on the simple notion that the brand's name is pronounced exactly the same as the word "Qué" (wich is spanish for "What"); we decided to go really deep into that and created a whole bunch of content, all uniquely united by one simple question: "So now What?!"