Move-Lo
Move-lo
CLIENT: FRIZZÉ
We started by creating the brand’s new concept: “La Felicité” (which would be something like “Real Happiness”). And we wanted to show that you have to celebrate your night in a funny and own way.
So, for the first campaign we based on a truth: If a song tells you to do something or dance in some way, you will do it… no questions asked. And we created a song and a character that would tell young people how to dance along with him (with a bit of nonsense and humour).
Branded
Content
And Move-Lo wanted to go even further and explain other great
“dance-moves” to youngsters… So, we thought we could add some nice animated tutorials to the campaign.
And Move-Lo wanted to go even further and explain other great “dance-moves” to youngsters… So, we thought we could add some nice animated tutorials to the campaign.
Print
posters
Print
posters
OOH
Activation
OOH
Activation
We decided to turn “Move-Lo” into a real character of flesh and bone (and cardboard). So, we took him out to discos and clubs during the summer. He danced along his song for real, and the song itself became a great radio hit.
