CLIENT: REXONA (UNILEVER)
We've launched a 360 campaign for the new Rexona Fanatics, trying to get football fans to actually DO something instead of just promising.
And we had a great feedback
from some crazy folks.
This is just a sample:
And we had a great feedback from some
crazy folks. This is just a sample:
We reached real fanatics in real matches, placing these cute little trucks in the surroundings of football stadiums during 2 months, to actually “touch” real people with our campaign and make them do stuff instead of just promising.