La Donna
La Donna
CLIENT: AXE (UNILEVER)
For the launch of the Axe Random fragance (when Axe had its previous Brand Purpose), we took a timeless insight from Giusseppe Verdi's masterpiece to create something very special.
DIRECTED BY: JUAN CABRAL
Branded
Content
Branded
Content
Branded
Content
Based almost on a true story. We took REAL letters from the Verdi Museum in Vienna to create an interesting and funny video.
Digital Activation
/Promo
Digital Activation
/Promo
Digital Activation
/Promo
Inspired on real-life love letters from the 19th century, between Verdi and his wife-to-be, soprano Giusseppina Strepponi, we created an online platform promotion where Axe Random users could go back to the days of his inspiration.
Alternative
endings
Do you think Verdi gave Peppina
another gift? Not sure? Don't worry,
we shot a lot of different endings.
Worth seeing...
Press
& Editorial
Our cutest -or darkest- print campaign ever also made it to the fashion big leagues
(Article published in “Catalogue”,
THE fashion magazine at Argentina).
Press
& Editorial
Our cutest -or darkest- print campaign ever also made it to the fashion big leagues
(Article published in “Catalogue”, THE fashion magazine at Argentina).
👋