CLIENT: AXE (UNILEVER)

In this case, we suited up as clients and we dared to INVENT a new Axe variety. We came up with a new strategy and thought about 2 different fragrances/cans to attract different types of women (when “Axe” had that particular tone of voice). The client went for it, and it was a blast. They sold a lot and it really worked. And we also came up with the advertising campaign, of course.