CLIENT: AXE (UNILEVER)

We thought it was time to give a different twist to the "Find your magic" concept.
And we've realized that the truth lying behind this claim is that ther is nothing scarier than not being yourself. So, based on that thought, we have placed our characters in a horror film situation and came up with a character based on that kind of environment so that, through a parody and with humor, we could show that acting like someone else feels like you are possessed.