SEAT is launching it’s first SUV: The New SEAT Ateca.
So, as we weren’t the first to make a campaign for an SUV, we decided to give it a different approach: Let’s launch the Ateca as the first SUV specially made for the city.
Then, after developing the strategy, we found a relevant truth: City life is routinary life.
And we always say that Routine is a bad thing. But… what if we could see things from a different point of view?