CLIENT: 9GAG

When we had to tackle the brief for 9GAG’s mobile app, we realized that almost every person on earth nowadays goes to the bathroom with their phones.
And digging onto that thought, we found out that many studies show that laughing helps with constipation.

Yes, it was a clear match: the world's leading entertainment content platform for millennials, is loaded with hilarious content, so if you scroll on 9Gag’s app while you are seated, it will for sure help you unload.

The idea took the form of an animated music video.
So, we wrote and sang (yes, the voices you will hear are ours) this hit.
Because, when you want to send a clear message, nothing beats a good tune: